Sprinkler Warehouse | Heritage Landscaping Inc.
Task
Designed Marketing Campaigns
Sprinkler Warehouse is a leading online retailer of irrigation and landscape products, offering a comprehensive selection of professional-grade supplies for both residential and commercial applications. Renowned as “America’s Most Shopped Online Sprinkler Store,” Sprinkler Warehouse distinguishes itself through competitive pricing, a vast inventory, and a commitment to customer satisfaction.
Sprinkler Warehouse was acquired by Heritage Landscape Supply Group, a subsidiary of SRS Distribution, as part of a strategic initiative to expand its network of independent distributors within the landscape and irrigation industry. This acquisition supports Heritage’s growth objectives while strengthening its presence in the online irrigation retail market.
Focus on developing a cohesive and engaging visual identity across all digital and physical platforms. Design assets—such as email campaigns, website banners, and social media graphics—should reflect the brand’s mission to provide accessible, high-quality irrigation solutions and support for both residential and commercial customers.
I implemented a mobile-first content strategy and I elevated Sprinkler Warehouse’s marketing with high-quality, professional, and relevant visual assets.
ROLE
Visual Designer, Graphic Designer, Product Contenting and Photography, Onsite & Offsite Marketing
TOOLS
Adobe Photoshop, Illustrator, Lightroom, Adobe XD
Advertising irrigation products posed a unique challenge that I approached with creativity and enthusiasm. Rather than listing key features solely in captions, I integrated them visually around the products to enhance visibility.
Leveraging Sprinkler Warehouse’s brand palette, I applied vibrant colors to ensure the products stood out prominently on social media and captured user attention effectively.
High-quality product photography is essential for driving conversions on Sprinkler Warehouse’s e-commerce platform. To enhance the customer experience, many products also feature tutorial videos. I collaborated with the team to produce website photography, content, and marketing visuals that support both product appeal and user engagement.
