Befitting | Fielmann
Task
Designed Marketing Campaigns
Befitting is an online eyewear retailer that simplifies purchasing prescription glasses and contact lenses by integrating vision insurance directly into the shopping experience.
Following the acquisition of Befitting by Fielmann USA—the first U.S. expansion of Fielmann AG, Central Europe’s leading optical retailer and the world’s third-largest—I transitioned into a collaborative role under the direction of the Fielmann USA team.
Focus on creating a cohesive, engaging visual identity across all digital and physical platforms. Design assets—such as email campaigns and social media graphics—should reflect the brand’s mission to revolutionize the eyewear shopping experience through a seamless, personalized, and customer-centric approach that integrates vision insurance, tailored recommendations, and user convenience.
ROLE
Visual Designer, Motion Graphics
TOOLS
Figma, Adobe Photoshop
