Shopko Optical | Fielmann
Task
Designed Marketing Campaigns
Shopko Optical is a U.S.-based provider of comprehensive eye care services and eyewear products. Their services encompass routine eye exams, contact lens fittings, and treatment for various ocular conditions. They offer a wide selection of eyeglasses, sunglasses, and contact lenses, catering to diverse customer needs.
Shopko Optical was acquired by the Fielmann Group, a global eyewear company, to enhance its presence in the U.S. market. The company accepts most major vision insurance plans and is committed to providing personalized, high-quality eye care in a comfortable setting.
To focus on a cohesive, engaging visual identity across all digital and physical platforms. Creative assets such as email campaigns, and social media graphics, should reflect the brand’s commitment to personalized, comprehensive eye care.
Emphasizing clarity, accessibility, and trustworthiness will enhance user experience and reinforce brand credibility, while integrating elements of community involvement and patient-centered care will further strengthen customer connection and brand positioning.
ROLE
Visual Designer
TOOLS
Figma, Adobe Photoshop
