William W. Stubbs & Associates
Task
Website Design, Designed Marketing Campaigns
A prestigious interior design firm founded by renowned designer William W. “Bill” Stubbs. Known for blending classic and contemporary styles, the firm creates elegant, personalized spaces tailored to each client’s lifestyle. With projects spanning the globe—from luxury homes to corporate jets—Stubbs brings a refined, client-focused approach to every design.
A member of Architectural Digest’s AD100, Bill Stubbs is also recognized for his Emmy-nominated PBS show Moment of Luxury and has been featured in major publications such as The New York Times and Architectural Digest.
The goal was to enhance William Stubbs’ online presence by developing a mobile first website that showcases his interior design portfolio and blog. Prioritizing the mobile user experience supports increased usability and revenue. For interior designers, a professional online portfolio is essential for demonstrating both style and expertise. This platform serves as a key marketing tool, keeping potential clients engaged and informed about recent projects and design insights.
Developed email campaigns, social media graphics, and website advertisements to establish a cohesive visual identity across all digital channels. This integrated approach strengthened brand positioning and enhanced engagement with potential clients.
ROLE
Team Lead, Visual Designer, UI/UX Designer
TOOLS
Figma, Adobe Photoshop, Adobe XD, Adobe Premiere Pro
PROJECT DELIVERABLES
Website, Email, Display Ads, Paid Social Ads, Organic Social IGS, App Banners & Push Notifications
I led the design and development of William Stubbs’ website, focusing on a mobile first, user-friendly experience to showcase his interior design portfolio and blog. The goal was to strengthen his online presence and increase engagement through improved usability and strategic content.
User research indicated the need for a high-contrast color palette to ensure optimal usability. The updated WWSA & Stubbs palette retained the original website’s blue while incorporating vibrant new accents to enhance visual appeal and improve the overall user experience.
